Briefing Summary Google’s practical signal this week is that commerce discovery and bidding controls are both shifting inside Search: PPC Land reports Google is testing shopping ad placements in AI Mode results, which means search teams should watch whether product feed quality, query mapping, and reporting workflows need updates if commercial intent starts routing through AI surfaces. [Source] Separately, Technotification says Google changed target-based bidding, so operators should review bid strategy assumptions, monitor efficiency volatility, and brief clients that auction behavior may move even without major campaign rebuilds. [Source] |